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	<title>Open Source Business &#187; linuxtoday.com</title>
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	<description>tech journalist Tina Gasperson</description>
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		<title>Linux Today Managing Editor Carla Schroder</title>
		<link>http://gasperson.com/2008/10/linux-today-managing-editor-carla-schroder/</link>
		<comments>http://gasperson.com/2008/10/linux-today-managing-editor-carla-schroder/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 01:15:02 +0000</pubDate>
		<dc:creator>tina</dc:creator>
				<category><![CDATA[open source business model]]></category>
		<category><![CDATA[carla schroder]]></category>
		<category><![CDATA[linux]]></category>
		<category><![CDATA[linuxtoday.com]]></category>

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		<description><![CDATA[arla Schroder says she just &#8220;kind of wandered into&#8221; her current life as a free software advocate and well-known IT journalist. &#8220;I don&#8217;t have much in the way of formal education. But I&#8217;ve always been mechanically inclined &#8211; your classic ripping things apart and figuring out how they work. I think that makes open source [...]]]></description>
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<p><a href="http://www.bratgrrl.com/index.html">arla Schroder</a> says she just &#8220;kind of wandered into&#8221; her current life as a free software advocate and well-known IT journalist. &#8220;I don&#8217;t have much in the way of formal education. But I&#8217;ve always been mechanically inclined &#8211; your classic ripping things apart and figuring out how they work. I think that makes open source a natural fit for me.&#8221; <span id="more-64"></span></div>
<p>Schroder didn&#8217;t study computers or programming in school. She found formal education &#8220;horrible and boring,&#8221; and says she couldn&#8217;t wait to get out. Once she did, Schroder embarked on a curious path that led to her role as the managing editor of LinuxToday.com. &#8220;I&#8217;ve had a lot of different careers. I started out as an auto mechanic, and that lasted until cars got all computerized, and then it&#8217;s hard to stay in business&#8221; because of extensive and expensive equipment needs. Next up for Schroder were stints in landscape maintenance and housecleaning. &#8220;I got bored with that,&#8221; she says. &#8220;I seem to last about six years.&#8221; Then she learned massage therapy. &#8220;I was getting beat up doing that landscaping work.&#8221;</p>
<p>In the early 90&#8242;s as a massage therapist in Portland, Oregon, Schroder found that most of her clientele were people involved in the high-tech industry. &#8220;They were all getting repetitive strain injuries. That was my introduction to computers. Before that they just hadn&#8217;t been on my radar. Then a friend loaned me her <a href="http://lowendmac.com/lc/macintosh-lc-ii.html">Macintosh LC-II</a>. That was my very first computer. And it was fun. But there is something about the Apple way of doing things. I was like, &#8216;this is OK, but not really satisfying.&#8217; Next was a Windows 3.1 PC. 3.1 was pretty much a fiasco. I was always dropping to DOS to get any work done. But that was more fun, getting under the hood.&#8221;</p>
<p><img style="width: 271px; height: 228px; position: relative; margin-left: 0pt;" title="Carla Schroder" src="http://www.linux.com/var/uploads/Image/articles/147981.jpg" alt="Carla Schroder" width="271" height="228" align="left" /><span class="caption" style="display: block; position: relative; clear: left; float: left; width: 259px;">Carla Schroder</span>While still a massage therapist, Schroder starting writing <a href="http://web.archive.org/web/19961101064657/www.computerbits.com/archive/9605/crla9605.htm">a regular column entitled &#8220;Happy, Healthy Computering&#8221;</a> for a local computer publication called Computer Bits. That was the beginning of Schroder&#8217;s career as a journalist. She soon tired of writing about health and started writing about her newfound hobby: computers, and eventually open source software.</p>
<p>&#8220;I started gravitating toward Linux then because there were a couple of Linux writers at the magazine. I also started helping people with their computers &#8211; home users and small businesses. As soon as people know you can do anything with computers they start waving money at you. But [consulting] is stressful and demanding.&#8221; So Schroder focused more on her writing.</p>
<p>&#8220;On this one mailing list, one of the editors at Jupitermedia posted that he needed a technology writer. I was all over that,&#8221; Schroder says. &#8220;Michael Hall opened lot of doors for me. I&#8217;d been freelancing for various Linux sites on Jupitermedia Linux since 2002, writing nice gnarly Linux howtos of all kinds &#8212; desktop, system, and network administration. I also substituted for Brian Proffitt, the former managing editor and mastermind behind Linux Today and LinuxPlanet, when he took time off. Then Brian got a fantastic opportunity to work as the Linux Developer Network community manager for the Linux Foundation, which is the group that pays Linus Torvalds&#8217; paycheck. So I said to the Jupitermedia bosses &#8216;Me! Me! Pick me!&#8217; And after keeping me in suspense for a dreadfully long time &#8212; it was like days &#8212; they said OK. Which all goes to show how business networking really works. It&#8217;s not about going to events all full of strangers, and you wander around giving sales pitches about yourself and handing out business cards. It&#8217;s about looking for opportunities, cultivating relationships, and targeting the businesses that you really want to work for.&#8221;</p>
<p>Schroder says her new position as managing editor of LinuxToday.com is &#8220;pretty cool. I&#8217;ve been reading it since its inception. For the first time I get to read all the news and howto articles I want to, on the clock. It&#8217;s great. And I get to share the really cool ones with all our readers.&#8221;</p>
<p>Schroder sees her role in the FOSS community as anything but stereotypical. Instead, she identifies with other women in the open source world who are not your typical &#8220;hard core coder geeks who just want to put their heads down and not have to deal with people.</p>
<p>&#8220;There&#8217;s a multitude of jobs to be filled in the open source world that are every bit as important as the coding. People need outreach and need to know what&#8217;s available to them. I&#8217;m always into doing the <a href="http://www.enterprisenetworkingplanet.com/netsecur/article.php/3469681">hardcore howto&#8217;s</a>. I take pride in not skipping over the hard parts &#8212; I don&#8217;t think there&#8217;s much point in putting out something kind of wimpy.&#8221;</p>
<p>Schroder says she admires FOSS hero <a href="http://www.linux.com/feature/147981#serious">Richard Stallman</a>. &#8220;The man is brilliant. A lot of people don&#8217;t really understand how important and influential he&#8217;s been for the whole issue of freedom &#8211; the freedom to tinker is a good way to look at it. The GPL itself is a work of genius because it guarantees there&#8217;s going to be an ongoing ecosystem. People who take and modify this great code that&#8217;s been given to them? They&#8217;re going to have to give a little something back.&#8221;</p>
<p>Schroder hopes to take her message, that FOSS is for everyone, to the masses. &#8220;One of my biggest dreams, and this has been hard to do, is to reach out to a more mainstream audience. There&#8217;s all kinds of avenues for the geek crowd. The growth now is going to have to come from the so-called masses. I would love to find a way to get into more mainstream publications and start from a more fundamental level, to reach those raw baby beginners who have never had the opportunity to learn about Linux.&#8221;</p>
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